Revenue Cycle Analytics

Combining sophisticated marketing analytics with Marketo?s famous ease of use, Marketo Revenue Cycle Analytics gives CMOs and their staff the ability to harness powerful ROI proof points and accurate forecasts without spending hours assembling data and tweaking reports. The result? Marketing stops being a cost center with a narrow influence and becomes a true driver of revenue.

Unlike other marketing analytics solutions that rely on point-in-time, snapshot information, Marketo Revenue Cycle Analytics combines a powerful analytics data engine and a unique methodology to help marketers understand how prospects move through the revenue cycle over time. Only Marketo provides this deep understanding of how time impacts marketing measurement throughout long revenue cycles characterized by multiple marketing touches.

For more information, please see our Revenue Cycle Analytics Datasheet.

Success Path Analyzer

Measure, understand, and optimize

• Measure and report on the sales leads and accounts that enter each revenue stage in a given period
• Measure conversion and velocity to see which programs move prospects faster through the revenue funnel
• Identify bottlenecks and correct SLA compliance issues
• Understand key trends in how leads move over time from one stage to another

Program Effectiveness Analyzer

Assess marketing ROI and drive more effective programs

• Focus marketing investment on those lead generation and lead nurturing activities that have greatest impact on revenue
• Monitor program effectiveness and identify which programs and events are yielding greatest return
• Identify what factors impact how much pipeline and revenue is generated by different lead generation programs in a channel
• Easily compare different channels (e.g webinars, tradeshows, ad placements, etc) and assess which have greatest ROI

Opportunity Influence Analyzer

Prove marketing contribution and measure impact of programs on opportunities

• Show which programs and events influenced opportunities and prove marketing impact on the business
• Identify patterns in how programs and events drive opportunity creation and close
• Evaluate which owners, channels, and other factors influence opportunities
• Build credibility by proving how marketing programs drive conversion and accelerate leads through the revenue cycle

Revenue Cycle Explorer

Track the metrics that matter with easy dashboards and powerful ad-hoc reports

• Create ad hoc reports and dashboards with an intuitive drag and drop UI built for marketers — not for reporting specialists or IT
• Focus on metrics that matter to marketing and sales executives including program cost, program ROI, and conversions
• Get immediate access to trends and comparisons by revenue stage, program channel, lead owners, and other metrics across time periods
• Create custom executive dashboards that provide at-a-glance views of the metrics that matter most

Revenue Cycle Modeler

Create the foundation for accurate marketing analytics and forecasting over time

• Leverage Marketo's unique methodology and templates
• Assign Service Level Agreements to send alerts and trigger campaigns when leads go stale
• Inform lead nurturing, lead scoring and triggers with a granular view of how leads move between stages
• Trigger actions automatically when leads move between stages

Analytics Engine

Get the power to analyze and quantify your revenue cycle over time

• Highly scalable marketing analytics engine
• Powers your ability to see how lead activity trends over time
• Seamlessly integrates with your Marketo Lead Management operational database
• Open integration with other third party reporting tools the greatest impact on revenue