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Redefining Marketing Automation with Marketo Revenue Cycle Analytics

Powerful marketing analytics to measure and optimize the revenue cycle and accelerate predictable revenue. » | Read More

Powerful and Easy Software to Turn Marketing into Revenue

Marketing automation that helps B2B marketing and sales teams at mid-sized and large businesses unlock faster revenue growth. » | About Marketo

Achieve Success Faster with the Best User Interface

Powerful interface is to easy to learn and use, so you translate ideas into action faster without sacrificing high-end functionality. » | World-Class Usability

Security, Scalability, and Functionality for Global Enterprises

Enterprise Architecture provides reliable and secure marketing automation for large global and mid-sized companies. » | New Enterprise Architecture

Marketo Wins "Best Marketing Solution" CODiE Award

Industry Recognizes Marketo for its Powerful
Solutions that Accelerate Predictable Revenue » | Read More

Generate, Nurture and Qualify More High Quality Sales Leads With Less Effort

Built by marketers, for marketers. Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads – including email marketing, lead nurturing and lead scoring – with analytics to measure marketing ROI and forecast marketing’s impact on revenue. But unlike other marketing automation solutions, Marketo’s delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Understand, Prioritize & Interact With the Best Sales Leads and Opportunities

Marketo extends insight and action to the front lines by letting sales reps send personalized email campaigns, get instant updates when prospects open email or visit the web site, and see detailed profiles of online behaviors and relevant buying signs – all from an easy-to-use, 100% native Salesforce CRM application. The result? Sales efforts are prioritized on the best leads and opportunities, more reps exceed quota, and revenue grows faster with less effort.

Measure Marketing ROI and Forecast Marketing’s Impact on Revenue

Marketo provides sophisticated yet easy-to-understand analytics to help executives plan budgets, forecast results, and demonstrate the revenue impact of every marketing interaction. Unlike traditional analytics that fail to capture the complexities of B2B marketing, Marketo provides a detailed understanding of how leads really move through revenue stages and how programs today influence pipeline and revenue tomorrow. The result? Marketing is no longer a cost center and becomes a respected part of a company’s revenue process.

Align Sales and Marketing to Boost Growth and Accelerate Revenue

Companies are challenged with how to generate new sources of untapped revenue. Today, sales is held accountable for predicting revenue and marketing is viewed as a cost center. Marketo is transforming this organizational challenge by improving how marketing and sales work – and work together - to better predict revenue. The result is that marketing can accurately measure and forecast the affect that it has on revenue – and earns a seat at the revenue table.