Marketing Lead Database

All the Information Marketing Needs in One Place

The marketing lead database contains all the information marketing really needs to acquire and nurture leads, forecast results, and demonstrate marketing’s impact on the bottom line. With Marketo’s marketing lead database, you can:

Build a rich, single view of all marketing interactions between each prospect and your company
Keep the CRM database clean by loading raw inquiries that aren’t yet ready for CRM into Marketo
Maintain bi-directional synchronization for leads and contacts that are in your CRM system
Keep data clean by de-duplicating new leads against your existing leads and contacts
Create custom lists of leads using a unique iTunes-like drag and drop interface

A Lead Database Designed to Meet the Needs of Marketing

Sales and marketing have very different needs when it comes to the lead database. Marketing needs more detailed information about interactions, systems to manage a large number of early stage inquiries, and the ability to relate leads to companies and organizations. Unfortunately, the lead database is all too often part of the CRM system — meaning marketers don’t have a system of their own.

With Marketo, B2B marketing professionals finally have a lead database that is designed to meet their specific lead management and reporting needs. Moreover, the Marketo database is bi-directionally synchronized at all times with the CRM system, creating a single integrated system to manage revenue from click to close.

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RPM Suite
Overview Lead
Management Sales
Insight Revenue Cycle
Analytics

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.