Landing Page Optimization

Create and Optimize Landing Pages with No IT

A relevant and optimized landing page generates dramatically higher conversion rates, meaning you get more leads for your money. With Marketo’s landing page software, you can:

Build WYSIWYG pages with a PowerPoint-like interface for beginners, HTML and CSS for experts
Maximize conversion rates through A/B testing
Capture leads with smart forms that recognize known visitors
Easily add fully customizable social share buttons
Use your own branding and sub-domain

Publish Landing Pages in Minutes

Sending clicks to a relevant and optimized landing page converts 2X more clicks into leads – that’s like getting a 200% improvement on your lead generation ROI. However, 44% of clicks for B2B companies are directed to the home page, not a special landing page, and of B2B companies that use them, 62% have six or fewer total pages and only 52% of companies and agencies also test them to find ways to improve conversions.

Why don’t companies create or test landing pages more often? The most common excuses are that the “marketing department is overloaded” or “the IT or Web department doesn’t have time to create pages for us and we can’t do it without them”. Marketo’s landing page software makes it easy for marketers to create their own professional landing pages in minutes. It’s as simple as creating a PowerPoint slide!

Dramatic Improvement in Lead Generation Conversion Rates

How much higher could your conversion rates be if you if you had the ability to create and optimize targeted pages for every campaign?

Improve conversion rates: Build landing pages that convert 200% more clicks into sales leads, and use A/B testing to learn what works and raise your conversions by 48% or more
Raise PPC rankings: Google cares about the relevancy of every web page, so a targeted landing page gets a better quality score, meaning more clicks for less money
Save time and money: Create new pages in minutes, without requiring help from the IT or Web department

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RPM Suite
Overview Lead
Management Sales
Insight Revenue Cycle
Analytics

About Marketo

About Marketo

Marketo combines everything you need to manage demand generation campaigns and generate quality sales leads—including B2B email marketing, lead nurturing and lead scoring—with analytics to measure marketing ROI and forecast marketing's impact on revenue. But unlike other marketing automation solutions, Marketo's delivers this sophisticated functionality with a flexible and easy user experience that enables faster success, with less risk.

Marketo Lead Management gives Marketers the power and flexibility to automate demand generation campaigns and deliver high quality leads with less effort. Marketo Sales Insight helps Sales understand, prioritize and interact with the hottest leads and opportunities to close more business faster. Marketo Revenue Cycle Analytics enables marketers to measure, optimize, and forecast the revenue cycle and, though an understanding that these processes take place over time, gain an insight into performance based on past results and future projections.

Together, these cloud-based SaaS solutions help marketing and sales teams at mid-size and global enterprise companies shorten revenue cycles, demonstrate marketing ROI, and ignite explosive revenue growth.