Workbook: The Keys to Marketing Automation Success in the Enterprise

Every organization is looking to acquire new customers, grow lifetime value and build brand advocates. Marketing automation can help you achieve those goals by providing a platform for customer engagement across the enterprise, but being successful with marketing automation takes careful planning and good change management practices. 

This workbook outlines what you need for a successful implementation and beyond. 

It includes worksheets on:

• Understanding your objectives and assessing your organization's readiness
• Identifying the right marketing automation team
• Understanding your technology landscape
• Building your launch checklist
• Mapping your post-launch path