Every organization is looking to acquire new customers, grow lifetime value and build brand advocates. Marketing automation can help you achieve those goals by providing a platform for customer engagement across the enterprise, but being successful with marketing automation takes careful planning and good change management practices.
This workbook outlines what you need for a successful implementation and beyond.
It includes worksheets on:
- Understanding your objectives and assessing your organization's readiness
- Identifying the right marketing automation team
- Understanding your technology landscape
- Building your launch checklist
- Mapping your post-launch path
See Marketo in Action
Explore short videos showcasing Marketo's powerful marketing automation features.
Take the Tour