Need To Change Your Channels?

Most marketers think they have a full picture of their engagement strategy and its success, but that picture is often skewed or unclear. It’s important to be able to see what ispecifically working (and what isn’t) so you can prove the impact of your individual efforts with real, tangible results. In other words, directly linking your channel engagements to pipeline and revenue growth. 

Use this worksheet to learn about channel attribution and to develop a better understanding of your own cross-channel engagement, so you can identify which channels are working the best for you, which ones need improvement, and how to attend to both for the clearest picture possible. 

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