A Credible Framework for Marketing Measurement

As marketers, we are intimately aware of how much marketinactivities matter. But marketing has long struggled with a crisis of credibility, which is why developing a framework for marketing measurement is critical to proving impact on pipeline and revenue. 

In this worksheet, you’ll learn: 

  • Which metrics to measure and report on, and why they are significant 

  • Questions to answer when developing your marketing measurement framework 

  • How to concisely connect marketing efforts/activities to the bottom line 

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