As marketers, we are intimately aware of how much marketing activities matter. But marketing has long struggled with a crisis of credibility, which is why developing a framework for marketing measurement is critical to proving impact on pipeline and revenue.
In this worksheet, you’ll learn:
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Which metrics to measure and report on, and why they are significant
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Questions to answer when developing your marketing measurement framework
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How to concisely connect marketing efforts/activities to the bottom line
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