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Your B2B Starter Kit for Cross-Channel Marketing

Marketers today have more data on their customers and prospects than ever before. The challenge is not just making sense of it, but how to leverage it across multiple channels such as email, display, social, and web to create high impact, engaging experiences that guide your prospects and customers to purchase.

Join marketers from LinkedIn, Marketo, and Acquia to learn about cross-channel marketing strategy and best practices with real-world results, including:

  • Mapping out your buyer journey
  • Defining goals and KPIs
  • Determining the right content & offers
  • Planning your cross-channel execution
  • Choosing the right metrics to measure & optimize programs


  • Brian Glover - Sr. Product Marketing Manager, Marketo
  • Pete Schott - Product Marketing Manager, LinkedIn
  • Hannah Corey - Team Lead, Marketing Programs, Acquia