It’s the question marketers consistently receive from the C-suite: How are your marketing efforts impacting revenue? Are you aligned with the CFO and CRO? It’s a challenge all marketers face, whether it’s due to restrictive tools that only support single touch or linear models or a lack of holistic views of all channel contributions to revenue.
With Marketo, marketers can measure every touchpoint in the buyer journey and accurately identify which channels and campaigns deliver the most revenue and highest ROI. Marketo leverages Bizible’s sophisticated every-touch attribution model to handle and reveal the complexity of today’s B2B buyer journey.
In this session, learn how to:
- Generate granular performance data and machine-learning forecasts—the foundation for digital transformation and a data-driven culture.
- Gain powerful insights that help every marketer maximize their ability to power growth.