Wake Up Sleepy Subscribers with Marketing Automation

Up to 80% of email databases are classified as inactive.* These "sleepy subscribers" haven't engaged with your emails in months, which negatively impacts your overall email program health. But with the right re-engagement strategy, you'll discover a cost-effective way to convert inactive subscribers into revenue! Watch this webinar to hear from email marketing expert Mike Madden.

View the on-demand webinar to learn:

• How inactive subscribers bring down the overall health of your email programs
• Various strategies for re-engaging inactive subscribers based on email domain and last engagement
• Ways to leverage marketing automation to turn your inactive subscribers into loyal customers

*The Ultimate Guide to Email Deliverability, Return Path