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Using Tokens to Personalize Messaging

Personalization is the key to conversion. In this webinar, you will learn what tokens are and how to leverage them to make your emails and programs more relevant. You will learn how to personalize programs for your audience and increase content consumption.

Key topics covered include:
• Overview of tokens – types of tokens, benefits, common use cases
• Personalization, system and program tokens
• Strategies for Using Tokens

Duration: 57 minutes