Understanding & Working with CASL: Engaging Your Canadian Audience
Canada’s Anti-Spam Legislation (CASL) has been around since 2014, but deadlines for compliance are looming. If you don’t yet understand the law or haven’t taken steps to become compliant, it’s more important than ever to get on board.
And once your rules are in place, it’s time to work towards moving your Canadian audience from Inquiry/Implied Consent to Express Consent for more lasting relationships—which can require some imagination!
Join us to:
- Demystify the rules and regulations of CASL
- Review guided steps to assess your compliance
- Explore creative campaigns to gain Express Consent