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Turn Up the Heat with Summer Marketing

Seasonality is a key driver of consumer marketing, and the summer season is chock-full of opportunities. Aside from the ability to tie your marketing to different themes—holidays, graduations, vacations, gatherings and the back-to-school madness—with the increase of digital technology usage, you can reach your audience wherever they are.

Hear Marketo’s Senior Marketing Programs Manager, Vyoma Kapur, discuss how you can leverage this season in unique ways. No matter which industry you are in, find out how you can creatively acquire new and engage existing consumers with marketing that is personalized and relevant.