The Ultimate Conversion: Tying Ad Campaigns to Pipeline & Revenue
Digital advertising is a must-have in the toolbox of tomorrow’s marketer, but it hasn’t always represented much more than a few clicks and some new names. Until now.
Watch this engaging webinar as we unveil the true impact of your ad campaigns, all within Marketo.
You'll learn how to:
- Track campaign results across the full marketing funnel
- Measure on ad campaigns using first-touch and multi-touch attribution
- Report on advertising’s impact on pipeline and revenue
- Do all of this with Marketo Ad Bridge and Advanced Analytics
- Brian Glover - Sr. Product Marketing Manager, Marketo
- Divya Dutt - Sr. Manager (Search, Paid Social, Nurture), Marketo