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The Ultimate Conversion: Tying Ad Campaigns to Pipeline & Revenue

Digital advertising is a must-have in the toolbox of tomorrow’s marketer, but it hasn’t always represented much more than a few clicks and some new names. Until now. 

Watch this engaging webinar as we unveil the true impact of your ad campaigns, all within Marketo.

You'll learn how to:

  • Track campaign results across the full marketing funnel
  • Measure on ad campaigns using first-touch and multi-touch attribution
  • Report on advertising’s impact on pipeline and revenue
  • Do all of this with Marketo Ad Bridge and Advanced Analytics

 

Speakers

  • Brian Glover - Sr. Product Marketing Manager, Marketo
  • Divya Dutt - Sr. Manager (Search, Paid Social, Nurture), Marketo