Marketing automation is the keystone of any customer engagement strategy. If you’re a demand-focused marketer, you get it. If you’re in Marketing Ops, you get it. Still, making the business case can be tricky. In this webinar, we tackle this challenge from every angle.
Watch as a top marketing analyst gives insights on how the world of marketing is changing and why investment is crucial. Next, you'll hear the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer about her personal story of driving martech investments, transformation and value at her company.