The definition of an event is evolving. Advances in technology have revolutionized the field. With more channels, tools, and platforms to drive events come more opportunities to broaden and strengthen your efforts. Both online and offline events can greatly improve engagement results from utilizing these digital resources. But what should you use and how should you use it? In this session, Uzair Dada, CEO of atEvent, Brad Kofoed, Senior Director of Alliances at Certain, Joe Cox, Product Manager at GoToWebinar, and Mark Szelenyi, VP of Webcasting Product Management at ON24, explore effective new trends in event marketing.
Check out this panel discussion from the record-breaking New Rules of Marketing Virtual Event to learn about how to:
- Increase attendee engagement
- Add digital elements to all of your events
- Optimize your social and mobile efforts
- Personalize your audience’s event experience