The Golden Metric: Customer Lifetime Value
As marketers, we're always trying to accelerate the buying process to drive first-time acquisition. However, if we can gain a better understanding of what the true value of a consumer is over their lifetime, we can develop more effective acquisition strategies that are more profitable and deliver better customers.
Join experts from Marketo and CAKE as they unearth the potential of making data-driven decisions based on a customer's lifetime value.
Watch this on-demand session to learn how to:
- Effectively calculate customer lifetime value (LTV)
- Build strategies for acquiring and keeping customers with the highest LTV potential
- Optimize the customer journey from the first click to acquisition and recurring revenue
- Much more!