The Future of Marketing: Seizing the Customer Experience

86% of CMOs and senior marketing executives believe they will own the end-to-end customer experience by 2020.

Watch our sponsored webinar to learn why you should never leave the side of your customer on their buying journey and how to prepare for a customer-centric future. We’ll share insights from top CMOs, revealed in new research from The Economist Intelligence Unit, on how they expect to:

• Leverage data and technology to understand customers’ behavior
• Personalize the customer experience through top marketing channels (and how innovative brands are already succeeding)
• Boost their brand value by delivering a better experience

Speakers

• Mina Seetharaman - Global Director of Content Strategy, The Economist Group
• Chandar Pattabhiram - Group Vice President, Marketo