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The CMO's Guide to Marketing ROI – a Marketo Webinar

This presentation, designed especially for marketing executives by Jim Lenskold, President of Lenskold Group, and Jon Miller, VP of Marketing for Marketo, outlines the key elements necessary for creating a marketing program that yields a real, provable and repeatable return on investment.

Topics covered include:

  • Defining and managing key metrics
  • Measuring marketing impact on incremental revenue and profit
  • Communicating with the executive team and the board
  • ROI Scenario Planning & Results Assessment
  • Opportunities to Improve ROI Strategies
  • Defining and managing key metrics
  • And many more