People often hear “field marketing” and simply think, “events marketer.” Sure, events can be part of the field marketing success matrix, but that’s already one of the mistakes: not seeing field marketing as a strategic partner for your sales organization. Watch this webinar to learn more of the common mistakes field marketers make—from not understanding sales goals to mismanaging the many details associated with your job.
You'll learn about:
- Creating your strategic role in both marketing and sales
- Reviewing program ROI to repeat successes—and avoid the “duds”
- Leveraging cross-organizational teams to help drive revenue growth