Test for Success: A/B Testing Tips for Emails and Landing Pages
Email marketing is a key component to any successful marketing strategy — and it's constantly evolving! That's why testing and optimizing your communications is just as important as the strategy itself.
Sometimes knowing how, what, and when to test can seem overwhelming but don't worry, we've got your back. Join this informative webinar with Jessica Langensand of Marketo and Allison Sparrow of Optimizely to discover:
- How to design an effective email A/B test
- What to test in your emails and landing pages
- Testing ideas you'll want to share with your team!