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Summer Camp(aigns) Part 3: Marketing and Sales Alignment

In this summer camp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and marketing alignment.

Key topics include:

  • Why sales and marketing alignment is important
  • How the two teams can define common terms, set common goals, and utilize lead scoring
  • How to structure your organization to promote alignment
  • How to create service-level agreements