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Right Audience, Right Message: Increase the Return on Your Content Marketing

According to MarketingProfs, 9 out of 10 B2B companies are creating content. Yet they often don’t see the return they desire. How can companies get the most out of their content marketing efforts? In this presentation, Cari Aves, Senior Product Marketing Manager at Marketo, will discuss best practices for creating and promoting your content. Presented with opening remarks by Anne Holland, founder of ‘Which Test Won?.’

You will learn:

  • How to develop content that engages
  • How to ensure that your content is found by your prospects
  • How to A/B test content offer ads and landing pages
  • Why it is important to deliver the right message to each of your audiences and personas when promoting content
  • How to customize and segment content messages to ensure your readers feel engaged