In the digital age, buyers are making decisions in ways that circumvent and disrupt traditional marketing efforts, demand generation, and sales models. To grab buyer attention in this new landscape, PR Newswire "killed" the traditional ad hoc campaign model and developed a buyer-centric, multi-channel Demand Generation Program.
Check out this on-demand webinar with PR Newswire's Ken Wincko to learn how PR Newswire is on pace to achieve 138% of revenue forecast for 2015, with a 9% incremental lift in qualified leads, a 6% incremental lift in closed leads, and a sales cycle decrease of 33%.
You'll also discover how PR Newswire was able to:
- Develop a channel-agnostic content approach to engage, nurture, and convert buyers throughout their journey
- Optimize its Lead-to-Revenue Management Process to increase conversion rates and deal velocity
- Realign teams, process, content, and technology to shift its use of Marketo's Engagement Marketing Platform from a tactical email tool to a strategic, multi-channel growth engine