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Personalized Retargeting: Increasing Ad Conversion Rates by 13x

Today’s buyer journey is almost entirely self-directed, and customization is the key to conversion. As Tomorrow’s Marketer, how will you gather the insights you need into your web visitors to keep the conversation going throughout their lifecycle? Watch this webinar to hear Sisense, a leader in business analytics software and Marketo customer, walk us through their success with online ads through personalized retargeting.

You'll learn how to:

  • Web personalization supports ad retargeting
  • To identify and nurture anonymous leads
  • To improve lead quality with Google and Facebook
  • Sisense gained a 13x increase in ad conversions with Marketo


  • Ilan Hertz - Director of Online Marketing, Sisense
  • David Myers - Personalization Product Manager, Marketo