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Panasonic: Perfecting the Art and Science of Engagement Marketing

In today’s digital world, the challenge for every marketer has evolved from merely capturing the attention of people, to creating powerful, sustained interactions that result in a loyal customer base.

View this webinar with Marketo and Panasonic Corporation to learn how an engagement marketing strategy can serve as a key competitive advantage and drive higher return on marketing investments. You’ll hear how Panasonic’s marketing team is transforming itself to become the steward of the customer journey and is leveraging the Marketo engagement marketing platform to gain insight into the online behavior of prospects to build personalized, lifelong relationships.

View to discover how Panasonic:

  • Increased marketing’s contribution to new sales pipeline from under 10% to 26% in 18 months
  • Improved marketing campaign effectiveness by closely aligning sales and marketing
  • Deployed an engagement strategy globally across multiple products, geographies, and languages