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Nailing Executive Reporting: Behind the Scenes with BackOffice Associates

Getting executive reporting right pays for itself – you can better defend budgets and make spending decisions that get you better results. It’s a virtuous cycle. That’s exactly what BackOffice Associates, the leader in enterprise data stewardship, discovered by tying marketing to business metrics like pipeline and revenue. 

Watch this webinar to discover how BackOffice:

  • Used a Revenue Model to increase sales accountability
  • Implemented revenue attribution reporting (first-touch and multi-touch)
  • Built reports and dashboards for the executive team
  • Improved spending decisions with the right metrics


  • Tracy Accettullo - Global Demand Programs Manager, BackOffice Associates
  • Brian Glover - Senior Product Marketing Manager, Marketo