Effective lead nurturing is about engaging your prospects by telling them a consistent story across all channels. If done effectively, you can increase your customer conversion and even speed up your sales cycle. Join nurture expert, Phillip Chen, as he provides you with tips (and even some real-life examples) on how to go beyond just email to nurturing using multi-channel engagement marketing principles.
Watch this recording to learn:
- Common nurture best practices and pitfalls
- How to create an effective engagement initiative at your company
- How to move beyond email and into multi-channel nurturing
Phillip Chen - Sr. Enterprise Marketing Manager, Marketo