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Marketing Mythbusters: How to Easily Calculate Your ROI

With 2016 right around the corner, you might be asking for more budget or headcount for your marketing team. The question is, do you know how to prove to your stakeholders that you deserve additional funds and resources? Listen in as Heidi Bullock, ROI expert and VP of Demand Generation at Marketo, discusses how to measure the success of your programs, as well as how you can improve the ROI of existing ones. And guess what? It's not as hard as you think...