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Marketing for Asset Management: How to Nurture Prospects to Grow AUM

While prospects and clients become more tech savvy, you are still tasked with the same objective: build trust, educate prospects on macro-economic events that will impact investments and grow AUM. Watch Mike Madden, Senior Demand Programs Manager at Marketo, to learn how to nurture prospects by investor persona, drive personalized engagement at scale, and build long-lasting relationships through digital channels.

You'll learn:

  • How to create conversations and not campaigns
  • How to keep email relevant in a multi-channel world
  • The latest research and tips on subject lines, mobile optimization, avoiding spam filters, and more