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Managing Changes in Your Marketing Organization

These days, it's table stakes to implement digital tools to better engage with customers, but figuring out how to take full advantage of the technology and structure your team are a different matter altogether. 

Join Marketo expert Shyna Zhang for an overview and demonstration on how to make comprehensive digital marketing changes that positively affect your enterprise team. 

Watch this on-demand session to discover: 

  • The unique challenges of enterprise-level marketers
  • How to make the case for marketing software and guide the change management process
  • Tactics for optimizing your team's structure