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Making Sure Your App Marketing Isn’t Crap Marketing

Apps have changed how we engage with customers and how they engage with their mobile devices. In fact, 85% of the time spent on mobile, is spent in mobile apps. How does your app strategy impact these moments and advance one-on-one engagement beyond an install?

Touch points like push notifications and in-app messages deliver timely, personalized communications to drive the conversions you need. Join our Mobile Maven, Ashika Balani, as she guides us through:

  • The importance of personalized in-app messages and push notifications
  • Best practices for driving engagement and loyalty with your mobile app
  • Examples of successful push notifications and in-app messages


  • Ashika Patel-Balani - Sr. Product Marketing Manager, Marketo