Lead Generation: The Art of Cold Calling and the Science of Email Prospecting


Your sales team probably knows your product inside and out but is that resulting in meetings with the right people? Your marketing team may create amazing email copy, but is that content driving high quality leads? Watch this webinar to master the art of cold calling, learn best practices for email marketing, and finally achieve sales and marketing alignment.

Sales and marketing experts Kraig Kleeman and Jon Miller will share:

  • How to win meetings with C-level executives
  • Best practices for overcoming cold calling pressure points
  • The science of using phone, email, and social together
  • Methodologies for increasing email conversion rates and the technologies that support them

See Marketo Engage in Action!

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