Introduction to Email Marketing
Email marketing doesn’t need to be complex. Join Mike Madden, Sr. Demand Generation Program Manager at Marketo, for this short, easy-to-digest, and actionable 15-minute on-demand webinar to learn the fundamentals of email marketing. We'll define the metrics, discuss copy and design, and give you the essentials you need to understand and implement a bulletproof email marketing strategy.
- How to write subject lines that beg to be opened
- Best practices for testing and measuring your email campaigns
- Pitfalls, perils, and how to avoid them