How to Turn Holiday Shoppers Into Life-Long Customers

The holiday season is upon us and many people, including your customers, are shopping more than usual. As a savvy consumer marketer, how do you build a customer base that not only buys from you during the holidays, but is also loyal year-round? 

Watch this on-demand session as Mike Stocker, Director of Business Development at Marketo, discusses how to turn seasonal shoppers into true fans of your brand. 

Listen in to discover how to:

• Personalize your communications
• Track your customers' product interest and previous purchases
• Send messages via channels that your customers prefer
• Encourage your customers to join loyalty programs