The holiday season is upon us and many people, including your customers, are shopping more than usual. As a savvy consumer marketer, how do you build a customer base that not only buys from you during the holidays, but is also loyal year-round?
Watch this on-demand session as Mike Stocker, Director of Business Development at Marketo, discusses how to turn seasonal shoppers into true fans of your brand.
Listen in to discover how to:
- Personalize your communications
- Track your customers' product interest and previous purchases
- Send messages via channels that your customers prefer
- Encourage your customers to join loyalty programs
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