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How to Manage the Digital Disruption of the Manufacturing Sales Cycle
TUES. OCTOBER 25 - 10AM PT/1PM ET
The internet is your digital showroom with buyers using it to shortlist potential suppliers weeks and months before they make contact with a salesperson. This change in behaviour, with buyers performing more than two-thirds of their decision-making out of sight of the sales team, requires a new approach to sales.
Join Marketo’s Senior Director of Segment Marketing, Peter Bell and Debbie Qaqish, Chief Strategy Officer at The Pedowitz Group along with Bryan Gassler, Director of Marketing at Xylem as they discuss how they:
- Increased sales productivity by enabling marketing, sales and distributors with key tools
- Increased return on marketing investment by improving efficiency and effectiveness
- Proved time to value within the initial pilot and quickly put the solution into production