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Graduating from Blasting to Nurturing

The days of batch and blast email marketing are in the past and your customers expect more from you. Forward-thinking marketers must focus on ways to engage consumers across channels with personal, relevant communications throughout the customer lifecycle.

Customer nurturing is about listening and responding to what a consumer does in real-time in order to build lasting relationships.

Listen in as Marketo's Vidya Chadaga discusses how customer nurturing can give you the power to:

  • Build a deep understanding of your customers and their needs
  • Engage consumers across channels, wherever they are in their journey
  • Maximize results and revenue for your organization