Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

When it comes to marketing, it’s the best of times and the worst of times. New channels and technologies enable us to reach more people, build personal relationships, and deliver real value to our customers. However, budgets are tighter than ever and we’re constantly distracted by all of the shiny new things coming at us. The answer? Get scrappy!

You’ll learn how to:

• Create a scrappy marketing strategy to win in this digital tech world
• Optimize your content marketing with four easy-to-employ hacks
• Measure what matters in your marketing programs to drive higher ROI

In this myth-busting and actionable talk, you’ll discover how a scrappy marketing strategy can help you win in today's complex digital world.