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Find Your Pot of Gold with Marketing Metrics that Matter

Where Are You Putting Your Gold?

In the marketing world, the goals may keep going up – but not always the budgets. In this webinar, Heidi Bullock and Megan Niedenthal cover how to effectively use marketing analytics to make sure you’re putting all your “gold” in the right place.

 They discuss:

  • A framework on how to narrow in on the right metrics
  • Analyze your programs to determine the best allocation of budget
  • Forecast results and revenue for the upcoming month, quarter, and year