Effective account-based marketing (ABM) can drive higher revenue deals, increase win rates, and shorten sales cycles. However, the road from planning to implementation can be filled with unseen obstacles that can derail your best-laid plans.
Listen as ABM expert Craig Rosenberg, Co-Founder & Chief Analyst at TOPO Inc., answers your ABM questions.
He’ll be answering questions such as how to:
- Define the ICP and create a target account list
- Align your teams cross-functionally to be successful
- Address the biggest challenges facing ABM today