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Event Marketing Webinar Series, Part 2: Creating a Flawless Events Promotion Plan

When putting so much time and energy into planning your event, you want to make sure that you do the promotion right. To generate the highest amount of registrants, you need a mix of email, social, public relations, and other types of paid promotions to get the biggest bang for your buck.

Check out this recorded webinar, featuring Marketo’s Dayna Rothman, Content Program Manager, Jason Miller, Social Media Manager, and Mary Jo Rose, Director of Public Relations as they discuss the keys to creating a flawless event promotion plan that drives traffic.

You will learn how to:

  • Create a multi-touch event promotion campaign that includes email, telesales outreach, and other paid promotions
  • Kick off and execute a killer PR plan that will get the attention of attendees, analysts, and media
  • Utilize social promotions to engage before, during, and after an event
  • Develop other creative ways to get the attention of your customers and prospects