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EP 3 Let’s Get Digital Bootcamp: Culture is the Catalyst

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Join Martin Lindstrom, best-selling author, transformation expert, and one of Time Magazine’s “World’s 100 Most Influential People” as he talks about how culture is the key to facilitating transformation.

Digital has exploded. Customers, digital tools, and marketing have evolved at breakneck speeds. Today, businesses need to break free of the paralysis that prevents them from taking the lead in this new digital world.

When faced with significant changes, organisations often experience a fear-based immune response that inhibits progress.

Corporate culture and branding expert Martin Lindstrom reveals how culture is the catalyst for resolving this knee-jerk response. In the latest episode of Let’s Get Digital Bootcamp, he will guide you through approaches that help organisations begin their transformation, or accelerate it.

Get insights into:

  • What is holding organisations back in their transformation journey
  • The mindset and cultural changes required to get transformation back on track
  • Why empowering people is key to implementing new processes and technology faster

 

 

Speakers

Martin Lindstrom headshot 150x150

Nicholas Kontopoulos headshot 150x150
Martin Lindstrom
Bestselling Author and Speaker on Brand & Culture Transformation Martin Lindstrom is the founder and chairman of Lindstrom Company, the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. Lindstrom is a high profile speaker and author of 7 New York Times best-selling books, translated into 60 languages. TIME Magazine named Lindstrom one of the World’s 100 Most Influential People.
Nicholas Kontopoulos
APAC Regional Head of Marketing DX Commercial, Adobe Nicholas harnesses over 25 years of professional experience, built across multiple industries and geographies. He's passionate about challenging the 'status-quo' and 'management dogma' that stifles the creative thinking processes that are paramount to delivering amazing customer experiences, Nicholas ensures that 'Customer Experience' is a core business ideology at the heart of the brand.

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