Email Deliverability 101: 4 Tips to Inbox Success

Deliverability is an interesting beast. Spam filters and email UIs change frequently, malware and phishing campaigns are growing in number, and new laws and compliance regulations are altering the data privacy landscape.

With the right approach, you can overcome an ever-evolving email ecosystem. Watch Kiersti Esparza, Head of Product Management, Email Delivery and Compliance, and Carmi López-Jones, Manager, Professional Services, Email Deliverability, cover 4 tips to ensure your emails make it to the inbox.

You'll learn how to:

  • Define and leverage your engaged audience
  • Collect and manage the right data
  • Avoid spam traps