Ready to embark on a journey with marketing automation but don't know where to begin? Taking a measured and planned approach is the best way to start and make a wise decision.
Watch this webinar to learn hot to create an effective strategy to maximize your marketing investment across your organization.
You'll hear from Shyna Zhang, Sr. Product Marketing Manager at Marketo, on how to:
- Document the right marketing goals to achieve success
- Facilitate cross-functional alignment
- Determine measurable metrics and reports
- Leverage systems and technology to capitalize on your investment