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Demand Generation: Tips, Tricks and Tales from the Front-Line

Join Ray Coppinger, Online Marketing Manager at Marketo and demand generation veteran as he presents how to achieve better results through smarter marketing and how to analyse the performance of your marketing campaigns with the metrics that matter most.

In this session you will gain valuable insights on demand generation, specifically:

  • Using content marketing to feed your demand generation engine
  • Demand generation and the stages of the demand funnel
  • Leveraging social marketing for demand generation
  • Best practices for measuring and analysing campaign performance