Data Health is Wealth: A Deep Dive on Capturing Clean Data For Better Results

Even the best custom attribution model or machine learning algorithm can’t produce powerful insights without quality data. In this webinar, we’ll examine the ins and outs of data capture: sources, methods, and best practices to ensure you keep your measurement engine pollution-free. 

We’ll discuss: 

• Data from digital and offline channels (sales, too!)
• Data from organic interactions and website activity
• Normalizing data across sources