Data Health is Wealth: A Deep Dive on Capturing Clean Data For Better Results


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Even the best custom attribution model or machine learning algorithm can’t produce powerful insights without quality data. In this webinar, we’ll examine the ins and outs of data capture: sources, methods, and best practices to ensure you keep your measurement engine pollution-free. 

We’ll discuss: 

  • Data from digital and offline channels (sales, too!)
  • Data from organic interactions and website activity
  • Normalizing data across sources

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