Customer-First: Embedding Experience Design in Your GTM Strategy


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Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.

Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?

Watch Marissa Lyman, Director of Americas Growth Marketing, present her webinar, Customer-First: Embedding Experience Design in Your GTM Strategy.

You'll learn:

    • Dos and Don’ts of account segmentation
    • Creative ways to think through programs and activities
    • How to connect with your customers in meaningful ways

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