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Creating the Perfect Mix of Art and Science in Your B2B Marketing Programs

In this Marketo case study, Jon Miller, VP of Marketing at Marketo, explores the art and science of Marketo's rapid growth. Leverage Jon's own secret sauce to lead generation to help accelerate your marketing and improve your revenue performance. In this on-demand webinar, you'll gain practical tips and ideas for immediate use in your marketing strategies, including best practices on:

  • Lead nurturing: Triple the amount of new leads using nurturing
  • Lead scoring: Improve ROI by prioritizing sales efforts to meet and achieve quota
  • Form building and registration: Learn when to ask for registration and increase conversion rates and lower cost per lead