Nobody wants to get blasted. Popular marketing expressions such as "batch and blast" and "hit the database" admit that your emails are not individualized or relevant to specific buyer behavior. What good are they, then?
Watch this thought-provoking webinar with Matt Zilli, Sr. Product Marketing Manager at Marketo, to discover:
- What engaging conversations look like
- How to use behavioral and demographic information to target buyers
- Why traditional tools just don't cut it
- Much more!
Check it out now to adopt a relationship-oriented mindset and start engaging with your buyers!