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Choose the Right Product and Partner: Tips for Evaluating Marketing Automation

If you've been shopping around for marketing automation platforms lately, you've probably seen how confusing it is to sort through all of the options and find a solution that's best for long-term success.

In this must-see webinar, Mike Berger, Director of Product Marketing at Marketo, will help demystify this process and provide guidelines for selecting a partner, not just a product. You'll discover:

  • What marketers should look for in a marketing automation vendor
  • Important factors to consider such as reporting, integration, campaign features, and more
  • How you can foster sales and marketing alignment, and prove marketing's impact on revenue with the right tool